Coffee with Samso - Episode 003 - A conversation about Superfoods and Lupins with Paul Werndly. A healthy choice that makes good business sense.

Coffee with Samso - Episode 003 - A conversation about Superfoods and Lupins with Paul Werndly. A healthy choice that makes good business sense.

This week, Coffee with Samso is all about superfoods and lupins.  An article from The West Australian about a local company making food products from Lupin inspired this episode.

In this episode, Samso speaks to our resident food scientist, Paul Werndly, about the good sense of infusing lupin into our diet.  Lupins have a low glycemic index and are high in protein.

As a product, Lupin is making a lot of business sense for aspiring entrepreneurs to get into this business.  Remember that the world population is now facing a diabetic epidemic of hundreds of billions of adults all over the world who are facing Type II diabetes.  To ignore this market is like neglecting the business sense of embracing the internet.

The message from Coffee with Samso is that there are companies out there that are supplying these healthy alternatives.  It sure is more fun snacking on a packed of lupin chips than sliced carrots or slice celery sticks…  Well, the thought of munching on “chip” feeling snacks are more appealing.

 

 

 

 

Listen to the Episode on Podcast.

 


What are Lupins?

(Source:  Wikipedia)

Lupin or lupini beans are the yellow legume seeds of the genus Lupinus. Lupin is traditionally eaten as a pickled snack food, primarily in the Mediterranean basin (L. albus) and Latin America (L. mutabilis). The bitter variety of the beans are high in alkaloids and are incredibly bitter unless rinsed methodically.

(Source: By Calapito)

History and distribution of Lupins

(Source:  Wikipedia)

The earliest archaeological reports on lupins are referred to the Twelfth Dynasty of Egyptian Pharaohs (over 2 thousand years BCE). In their tombs, seeds of Lupinus digitatus Forsk., already domesticated in those times, were discovered. Seven seeds of this species were also retrieved in the tombs of this dynasty dated back to the 22nd century BCE. They are the most ancient evidence of lupin in the Mediterranean.[1]

Lupini was popular with the Romans, who spread their cultivation throughout the Roman Empire. Today, lupini are most commonly found in Mediterranean countries and their former colonies, especially in Spain, Portugal, Greece, and Brazil, as across the Middle East (where it is part of Sham El Nessim holiday meals).

The Andean American variety of this bean, Lupinus mutabilis, was domesticated by pre-Incan inhabitants of present-day Peru. Rock imprints of seeds and leaves, dated around 6th and 7th century BCE, are exhibited in the National Museum of Lima.[1] It was a food widespread during the Incan Empire. Native Americans also used lupins in North America, e.g. the Yavapai people.

 


Paul Werndly – Details

Paul Werndly ND is a Naturopath, Healthy Cooking Coach and an Educator with 25 years of experience. He has lectured in all areas of Natural Medicine, history and philosophy.

Paul has also been a journalist for the West Australian Newspapers and a Natural Health Professional. His speaking experience ranges from corporate presentations, cooking classes, designing and presenting short courses and seminars.

He has worked with businesses such as Chevron, Gorgon Project, The City of Perth, Disabilities Services, Red Cross, Royal Flying Doctors Holy Name Child Care and many other corporate entities.

Paul has also worked in cafes, organic food stores, restaurants and as a healthy cooking coach for over two decades.

He has also authored two books on social psychology and social dynamics.

Paul Werndly has the following details,

https://www.linkedin.com/in/paul-werndly-625a9b19/

https://www.facebook.com/PaulWerndlyND/

Email: natural.healhcare@hotmail.com


www.samso.com.au

If you find this article informative and useful, please help me share the information.  I try and write about topics that are interesting and have the potential to be of investment value.  It is not easy to find stories that fit those parameters.

If you or your organisation see the benefit of what Samso is trying to achieve and have a need to share your journey, please contact me on noel.ong@samso.com.au.

 

Samso is primarily a consulting company that delivers digital information to the market in terms of creating organic content.

We simplify your story to customers or investors. Samso creates organic content for you to engage your audience and BRAND yourself to them.

Provides bespoke research and presentation for clients to engage their customers or investors.

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We have nearly 30 years of experience in developing business ideas and concepts in the Australasian region.

Samso has worked primarily in the mineral resources industry, capital markets and corporate finance. Noel Ong is the founder of SAMSO.

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