Independent Research Media for the ASX. Depth over Hype.
Samso is an independent research media house producing depth-led video and written content on ASX-listed companies. We exist to create the research that helps listed businesses brand their story to investors who want to understand what matters.
We do not promote. We research. We do not simplify for effect. We explain for understanding. And the credibility we build with readers is what makes our work valuable to the companies we cover.
About Samso
Samso is a research media house covering ASX-listed companies and the sectors, commodities and macro conditions that shape them. Our work appears as long-form video, written research notes, sector and commodity insights, and short-form social distribution.
Some of our research is independently chosen and unfunded by the subject. Some is produced for companies that have joined the Samso Membership programme. In every case, editorial control rests with Samso, and risks are weighed alongside opportunity. The framework we use to decide what to publish, how to label it, and what to disclose is set out in our Editorial Charter.
About Noel Ong, Founder, CEO and Lead Researcher
Noel Ong is a geologist with more than thirty years of industry experience, a background in capital markets and corporate finance, and the lived perspective of a founder who has built and listed ASX companies. A working geologist since 1992, he was the founding managing director of ASX-listed Siburan Resources Limited from 2009 to 2017, has been involved in several other ASX listings as adviser, project procurer and capital raiser, and is the founder of Taiton Resources Limited (ASX: T88).
Noel founded Samso to apply that combined geological, corporate and capital-markets lens to the question retail and professional investors actually need answered: is this project, this management team, this commodity exposure worth understanding more deeply. The depth of Samso’s coverage, the willingness to ask the second and third question, and the commitment to plain-English communication are direct extensions of that intent.
What We Publish - Four Research Pillars
Samso's output is organised into four research pillars. Each pillar answers a different question a serious investor in the ASX small- and mid-cap market needs to answer. The Samso channels — Coffee with Samso, Samso News, Samso Insights, the Exploration Discovery Series, Rooster Talks and Investment Thoughts — sit under these four pillars.
Pillar 01 - Company Research (Coffee with Samso · Samso Insights · Samso News). Long-form video conversations and written reviews of individual ASX-listed companies. The question is never "tell us your story." The question is "let us understand your project, your geology, your market and your execution risk."
Pillar 02 - Sector & Commodity Insight (Samso Insights). Standalone analytical pieces on commodities, market structure, supply and demand dynamics, and the macro conditions that shape the small-cap resource sector. This is where Samso demonstrates its depth most visibly.
Pillar 03 - Discovery & Field Research (Exploration Discovery Series). On-the-ground reporting from project sites, drill programs and field campaigns. The work that requires geological literacy and a willingness to travel — and that no desk-only outlet can replicate.
Pillar 04 - Investment Thinking (Rooster Talks · Investment Thoughts). Broader frameworks for how to read ASX small caps, how to evaluate exploration risk, how to interpret commodity cycles. The research school of Samso — content that teaches a method, not just a name.
Distribution
Samso publishes through its own website, YouTube channel, podcast, email subscribers and social platforms. Every channel is owned — we control it, and the audience chose to be there. Full distribution detail is on the Distribution page.
Disclosure
Samso’s work includes both independent coverage and coverage produced for members of the Samso Membership programme. Every piece is labelled. Our full position on independence, disclosure and editorial standards is published in the Editorial Charter, and the live register of current member relationships is on the Disclosures page.